How Wayfair CPC Pricing Works

Wayfair is one of the most popular cost-per-click (CPC) retailers on the ShopYourLikes platform, and we’ve updated our CPC pricing process to evaluate and adjust rates on a weekly basis. As with all CPC pricing, driving strong sales performance is key to maintaining and increasing your CPC rate. 

Here’s how weekly pricing works:

• Your CPC rate will now be reviewed every Monday morning (PST) based on the last 14 days of performance
• Based upon your Quality Score over the last 14 days, your rate will stay the same, increase, or decrease
• A Quality Score above 90 makes you eligible for a price increase of +1 cent
• A Quality Score below 90 could lead to a price decrease of -1 cent
• A score of 90 means you're meeting Wayfair’s performance target and your rate will remain the same
• The higher you are above 90, the better the chance of a price increase – and the further below a score of 90, the more likely your rate will decrease
• You must have at least 1,000 clicks during the 14-day period to be eligible for a price up or a price down

How to view your Quality Score for the last 14 days: 

• Go to your Dashboard and select the 14-day drop down in the upper right hand section
• Scroll down to Your Top Retailers below the graph
• Find Wayfair
• Look to the right at your Quality Score under CPC Quality

*Note, our pricing analyst team could move your CPC rate more than 1 penny (either up or down) as part of their optimization processes.  However, the vast majority of pricing changes will follow the above process.