How do I get a higher CPC?

The way to get a higher CPC is to drive high quality traffic to retailers that result in sales. High quality traffic means that your conversion rate (orders divided by clicks) is high, and also that you have a strong Average Order Value (AOV, sometimes also called basket size). Higher conversion rates and strong AOVs result in more sales generated for the retailer. The more sales you generate for a retailer, the more valuable your traffic is. High conversion rates and strong AOVs increase your chances of earning a "price-up," or CPC rate increase.

To optimize performance with CPC retailers, make sure you are following best practices that drive quality traffic to retailers. The higher the quality of your traffic, the higher the chance of receiving an increased CPC. Below are some of the best ways to ensure that your traffic has the best chance of converting:

• Pick retailers, brands, and products that are relevant to your audience
• When you post content, provide as much relevant information as possible, including an image or video, the price point, the % discount (if it’s on sale), a reason why the product is so amazing or popular, etc.
• Select products that are discounted and within the budget of your followers
• Call out any sense of urgency if it applies, such as a sell out risk, a free shipping window, a one-day or short-term sale period, etc.

For CPC retailers, the ShopYourLikes platform has a Quality Score metric that helps you understand how well you are doing for a specific retailer. Click here for more details.