How can I compare my earnings between a CPC (cost-per-click) model and a CPA (commission based) model?

While a CPA model does not pay you on clicks, you can still figure out how much you make per click on a CPA model, and then use this as an apples-to-apples way to compare against the CPC model.

To compare your CPC earnings with a CPA model, do the following:

1. Look at the last 30 days of your data for a CPA specific retailer (you can choose any time period you want, but 30 days is a good average)
2. For this time period, divide your total earnings for the retailer by the total number of clicks to the retailer to get your effective CPC rate
3. Compare this number to the CPC that is showing in your ShopYourLikes account

For example, if on Michael Kors you earned $935.60 with 18,467 clicks on a CPA model, your effective CPC is $0.05. If you go to your ShopYourLikes account and see that your rate for Michael Kors is $0.09, then it’s clear you would make more money by using ShopYourLikes.

If you’re using Michael Kors or a similar retailer in a CPA model on another platform, talk to us about CPC rates for that retailer. We may be able to offer you a CPC rate that will be much higher than what you earn on the CPA commission model.