Once you’ve identified your top performing links in Reporting, the next step is to optimize their potential. Simple, evergreen strategies can help increase conversions and drive higher earnings by focusing on the links that are already resonating with your audience.
Maximizing Link Performance Insights
To get the most out of your link performance reports, select different date ranges to see when and how your links performed best.
Weekly Best Sellers: Select the previous week’s date range to see your top-performing links. Compare these with your best-performing social content to identify overlaps and understand what drove better performance. Was it an IG Story or a Reel? Identifying these strategies will help you optimize link performance moving forward.
Monthly Best Sellers: Audiences enjoy seeing what others are shopping for. Identify your top sellers each month and share them with your followers as a Collection titled “Your Favorites This Month” or “What You Shopped and Loved.” This is a great way to promote links that are already performing well and drive even higher conversions.
Seasonal Top Performers: Planning content for a holiday or sale? Review top performers from the same time last year by selecting the date range. Identify trends like product categories, brands, or price points to understand what your audience is likely to shop for this year.
Monitor Trends Over Time: Use the date range feature to track performance over a longer period, such as monthly or quarterly. This can help you spot emerging trends, seasonal shifts, or changes in audience behavior such as shopping different price points or favoring specific retailers.
Test Different Content Types: Compare the performance of links from different types of content (IG Stories, Reels, feed posts) within the same date range. This can give you insights into what content type drives the most conversions.
Identify Underperforming Links: Check the date range for links that didn’t perform well and look for patterns in your content, links, or timing. This can help you understand what went wrong and avoid repeating the same mistakes. Focus on what’s working and keep promoting your best-performing links. If something didn’t resonate with your audience the first time, it’s unlikely to perform better in the future.
Best Practices to Drive Higher Earnings with Top Links
To get the most out of your top performing links, it’s important to use the right strategies. These best practices will help you maximize your earnings by boosting visibility and encouraging more conversions.
♻️ Maximize Exposure with Reshares: Resharing your top-performing products increases the chances of your audience seeing them. The more often your audience sees a product, the more likely they are to purchase!
📸 Repost with Fresh Angles: Repost top-performing products with fresh angles or seasonal relevance (e.g. “Spring Must-Haves”), and update call to actions to highlight why it’s a must-have. Use a mix of product images, collages, and real-life shots to showcase them in new ways.
📣 Create Urgency and Leverage Sales: Share high-performing products with urgency messaging like “Almost sold out!” or “Now 15% off!” in Reels, Stories, and Post captions. Promote ongoing discounts through email, social, or ads with clear calls to action like "Shop it here" or “Link in bio” to drive conversions.
🚀 Boost Conversions with Strategic Resharing: Due to social algorithms, your followers might miss your posts the first time. Reshare products that are gaining traction, as they’re more likely to convert on the second (or third) viewing.
These best practices will help you build on what’s already resonating with your audience and boost earnings by making the most of your top-performing links. Check out your top sellers here!
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