When you recommend or endorse products, it’s important to be transparent about your relationship with the brand. The FTC provides a helpful guide on when and how to make clear disclosures to your audience. Check out their brochure here.
The FTC's role is to prevent deceptive ads, and its Endorsement Guides explain how creators can stay compliant. When you endorse a product, you must disclose any "material connection" with the brand, whether it’s financial, personal, or professional. Being open about these connections helps maintain honesty with your followers and ensures your recommendations are trustworthy.
Key Disclosure Tips:
- Disclose any financial, personal, or family relationship with a brand, even if you received free products.
- Don’t assume your audience knows about your partnerships—always be transparent.
- Disclosures should be clear and easy to spot, not buried in hashtags or hidden in profiles.
- For platforms like Instagram Stories or Snapchat, add disclosures directly on the image or video.
How to Disclose:
- Place disclosures where they're hard to miss.
- Use clear language, like “ad,” “sponsored,” or “thanks to [brand] for the free product.”
- On Twitter or other space-limited platforms, terms like “[Brand]Partner” or “[Brand]Ambassador” work well.
- Avoid unclear terms like “sp” or “collab.”
Stay compliant and authentic with your audience by following these guidelines. For more details, check out the FTC's guide for influencers here.
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