Best Practices To Maximize Earnings with CPC and CPA Retailers
We want you to be as successful as possible on ShopYourLikes, so we have some tips to help! Adhering to best practices will help maximize your earnings as well as maintain good standing within the SYL network.
TIPS TO DRIVE THE HIGHEST CONVERSION RATES & EARNINGS
#1: Post affordable priced/sale items. (CPA & CPC) Affordable price point items and deals tend to perform best; affordable items are more likely to be ‘impulse’ purchases.
#2: Align creative messaging and price points with the landing page. (CPA & CPC) We see that the best-converting content has the message, price point, and image all working together with a relevant landing page.
#3: Check comments on your posts, especially for out-of-stock items. (CPC only) If someone says the item is out of stock, then removing that link/post is best to keep your eCPCs as high as possible. If people click on the post but can’t purchase the item, your performance score will be lowered, thus increasing the likelihood that your eCPCs will be lowered.
#4: Check your performance scores frequently. (CPC only) Your scores are the best indicator of what retailers your users respond to. For example, if your clicks and sales are high at Kohl’s, then post more from Kohl’s.
#5: Check the active retailer page frequently. (CPA & CPC) This way you can see the most current rates. Be sure to keep an eye out for special rates and exclusions highlighted next to the retailer’s name in the “rate breakdown.”
Also, when you create a link, it says your eCPCs or commission for that retailer. If it says $0 CPC or 0% CPA, then the retailer is not active, so do not post the link as it won’t be monetized.
#6: Avoid content that can lower your content. Certain actions will lead to minimal sales and decrease your performance scores and eCPCs. For example, clickbait (which refers to posting an SYL link with the intention of getting clicks/swipe-ups but not driving sales) is against our terms and conditions and leads to a large decrease in rates and earnings.
Focusing on best practices helps you get the most credit for your content while ensuring that you keep your earnings high. On the flip side, posting content that is against our terms and conditions can lead to price downs, negative adjustments in your earnings, and/or removal from the ShopYourLikes platform.
Overall, while CPC retailers offer high payouts for clicks, the model does depend on driving sales for our retailers, so posting pics, prices, and descriptions, as you would for a CPA retailer, will produce the highest earnings - the same goes for our CPA retailers. Transparency and enthusiasm for the products you post will produce higher earnings for you.
Please reach out with any questions!
Happy Linking!
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