What is the length of your cookie window?

When someone clicks on one of your links, there is at least a 24 hour window that the retailer will recognize orders and attribute them back to your clicks to give you credit for that sale. Many of our retailer partners have extended windows of 3, 7, 15, and 30+ days.  This is at the retailer’s discretion, but the extended window adds the benefit of giving you credit even if your audience needs a bit more time to consider a purchase, or happens to come back to the same store to buy something unrelated.  Generally, this is a 'last-touch' attribution, which means whoever had the most recent referral to a site gets the credit for the order. As long as the shopper didn't return to the site through a different affiliated link, you'll receive the credit for the order in the time window!