Retailers pay for clicks that drive sales so your posts should target followers with an intent to purchase. By linking strategically and achieving good conversion rates, you will earn a higher CPC rate.
Please refer to this article for a more extensive list of tips to drive the highest earnings for CPC retailers. But below is a snapshot:
- Link steeply-discounted items (50% to 70% off is a nice target) as they then to have higher converting potential. Avoid high-priced novelty products (like a $3,000 teal velour couch).
- Post a photo of the product or sales page (a screenshot from the brand’s site works as well) as well as a description and price to filter out followers that aren’t interested. This increases the probability of purchases from interested followers.
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